YouTube Partners with World Vision for Vision Initiative Week

Updated: Dec 21, 2020



News Facts:

  • YouTube, San Bruno, California, announced the addition of Vision Initiative Week with World Vision to its YouTube Nonprofit Program on Oct. 14, 2019, to collect 50,000 items for the global Christian humanitarian organization.

  • Desired products include medical supplies, personal care items, school supplies, shoes, clothing, and more.

  • The World Vision event, hosted by YouTube, will be held at the YouTube headquarters: 901 Cherry Ave, San Bruno, California.

  • The event week will take place on Nov. 3, 2018 through Nov. 10, 2018 from 8 a.m. to 6 p.m.

  • YouTube CEO, Susan Wojcicki, and World Vision U.S. president, and Edgar Sandoval Sr., will be in attendance to personally oversee the event on Nov. 3, 2019.

  • For every item donated, YouTube will sponsor one child through World Vision’s Chosen events.

  • Chosen is a separate event, held in various impoverished areas worldwide, that allows children in need to select their own sponsor.

  • After Nov. 3, 2019, YouTube will be included in World Vison’s sponsor database.

  • Alongside the Vision Initiative week, partnering with the YouTube Nonprofit Program allows each nonprofit to further its organization through features such as fundraising, Creator Academy lessons, and the opportunity to shoot and edit videos at YouTube’s global creator studios.

  • In 2018, World Vision aided around 16 million disaster survivors and refugees, helped more than three million sponsored children, impacted 2.4 million jobs, and brought clean water to 4 million people.


Quotations:


"Vision Initiative week will be our top property in November, and we are striving to see immense support from the YouTube community,” said Susan Wojcicki, the CEO of YouTube. She went on to state, “We have set a donation goal of 50,000 items, but this is just the beginning. By providing opportunities for our users to help their global neighbors, we hope to spark excitement and passion around philanthropy. YouTube believes that every person, at every age, should have the ability to reach out to the community and make a difference. That is why we need to work with nonprofit organizations such as World Vision. Not only are we thrilled to be working the Vision Initiative Week, we are excited to provide our consumers with the opportunity of outreach on a global scale.”




“Growing up in Central and South America, I witnessed poverty at a young. World Vision has allowed, not only me, but millions of people to give back to the communities they have seen suffer,” stated Edgar Sandoval Sr, the president of World Vision U.S. He went on to explain, “We [World Vision] are fortunate to be working with YouTube for our Vision Initiative Week to further expand our donations and support worldwide. Being able to inform audiences across the globe on our outreach initiates ensures we will be receiving as much support as possible. YouTube prides themselves on their commitment to the community, and I am excited to see the impact this will have on our event and organization as a whole."



About:


World Vision is defined as a Christian humanitarian organization and aims to lessen poverty for families and children in various communities. Being a faith-based organization motivates it to help all of God's people. This includes individuals of any/no religion, any gender, and any ethnicity. As it is a nonprofit organization, World Vision aims to ensure all proceeds go to the families in need. World Vision began in 1950 and has since positively impacted millions. World Vision offers various donation events across the U.S., as well as provides a program called "Chosen." Chosen allows underprivileged children around the world to choose who they would like to sponsor them. A diverse group of qualified families and individuals are available for children to choose from. After being chosen, families will provide resources such as health care, education, clean water, and anything else the child may need. Sponsors will be updated along the way for reassurance that their donations are truly making a difference. In 2018, World Vision has sponsored about three million children, helped nearly 16 million refugees and disaster survivors, positively impacted 317 communities, and brought water to four million people. World Vision has made a visible difference in the world over the past 69 years, with no intention of stopping.


Created in 2005, YouTube is an online video service that allows users to watch, share, and create videos. In 2006, Google purchased YouTube for $1.65 billion, and today the site is one of the world's most used search engines. As of June 2019, YouTube has about 1,300,000,000 users. Each month, users watch around 3.25 billion hours of YouTube videos. And today, over 300 hours of YouTube content is uploaded each minute.




Related Links:

https://www.youtube.com/about/

https://www.worldvision.org

https://www.google.com/nonprofits/offerings/youtube-nonprofit-program/

https://www.facebook.com/youtube/

https://twitter.com/YouTube


For More Information:

Rachel Mahler

Public Relations Director

(805) 368-2932

rmahler@syr.edu


“The following information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, October 2019. All information is intended to be sourced appropriately.”  

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